How Corporate Fundraising Actually Works
(if you're a small organisation)
An audio resource if you want to get started with fundraising from businesses.
Designed for small charities, CICs and community orgs
I've seen these kind of questions a lot in Facebook groups:
“What should I put in a sponsorship pack I'm going to send to businesses?”
“What companies should I approach to get money for XYZ?”
“Which companies do sponsorship?”
I'm going to be brutally honest: those aren’t the right questions to start with.
Corporate fundraising doesn’t work the way most people think. You could craft the perfect pitch and send it to 1000 businesses but if it’s a cold ask (i.e. they don't know you), it's probably not going to get a response.
This is your guide to how business support really works and how you can start building it in a way that fits your organisation (without needing a swanky sponsorship pack)
Some brilliant, experienced fundraisers have created this audio workshop with me, to share with you...
- Smarter ways to research the right companies to approach
- Why cold pitches don’t work — and what to do instead
- Building relationships with the right people
- What businesses want in return (spoiler: it's not just their logo on stuff)
- How to make it manageable, realistic, and actually worth it for everyone involved
You’ll get clear ideas, smart prompts, and real examples, to start out on your corporate fundraising adventure. Delivered through short audio 'episodes'
When?
The first audio guide from Resma Patel will be released on Friday 14 November. You'll then get an email when the next 'episodes' are ready.
Where?
Online. I will send you a link via email once it is live.
What about if I have access needs?
There will be a transcript available.
Message me for any other access queries.
Who are you?
Hi, I’m Christina (she/her).
I work with charities, CICs and community orgs to make your work easier to manage and fund. There’s more about me here.
I have run and successfully fundraised for many organisations, including £4.2 million+ in successful funding bids.
I’ve also trained 1500+ people in fundraising and organisation set up. My training and resources are always action focused, jargon-busting and high energy so you get the info you need and your questions answered.
When you run a non-profit, you’re often doing it all – and often by yourself. If that's you, then you’re in the right place. You also get access to my monthly email support- Sticky-note Squad, when you sign up to this workshop.
About Resma Patel
I've been advising small charities and social enterprises and supporting them to secure grant funding since 2006. My passion is working and developing grassroots organisations supporting them through start-up, setting up systems, and fundraising.
I am a wellbeing coach -listening and advising people to let go of daily stresses. And I have been teaching Tai Chi and Qigong since 2019. It's my favourite way to connect mind, body and soul.
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